Key Visual
Packaging
Panera Bread
In 2020, local authorities enforced restrictions to dine in restaurants across the U.S. Delivery companies such as Doordash went public and virtual restaurants popped up fast. Restaurants began offering delivery and take-out only. It became clear that a post-pandemic world has better attitudes toward pickup dining. Therefore, I decided to redesign the old to-go paper bag of Panera Bread, one of my favorites places to eat, and uplift it with a new design that's practical, highlights the beautiful aspects of the brand, and, makes it more functional.
Credit:
AD: Manuel Pérez
