Pfizer

This is the evolution of the partnership between Pfizer and Cooking TV host Sunny Anderson. aimed to encourage people living with ulcerative colitis to speak to their doctor about their care preferences.

Background

Ulcerative colitis (UC) is a chronic inflammatory bowel disease (IBD) that causes inflammation and sores in the lining of the colon and significantly impacts a person's daily life. Through the This is Living with UC campaign; Pfizer continues to support patients in their UC journey.

The problem

UC patients' biggest challenge is to initiate a conversation with their doctors about their unique needs and care preferences.

The ask

Leverages the 'This is Living with UC' platform to encourage PLWUC to speak with their healthcare providers about their symptoms, their needs, care preferences, and goals.

Solution

Real Patients, Real UC Stories

A continued partnership with Sunny Anderson to strengthen the This is Living with UC campaign as she and other two real patients (Grady and Kimberly) share their personal stories and encourage other UC patients to talk to their doctors.

Through this campaign, we developed 1 OLV with their stories and 7 social media assets 🛸.

"Your passion is what makes us more than UC"

Agency – FCB Chicago.
Creative Director – Danielle Cameron.
Art & Copy – Manuel Pérez & Ally Roeschlein

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